Visa, Vietnam Airlines cut deal to improve customer experiences

HCMC – Visa, a world leader in digital payments, and Vietnam Airlines have signed a memorandum of understanding (MOU) to enhance Vietnam Airlines’ digital capabilities and improve the customer experience throughout their flights.

This is in line with Visa’s commitment to boosting digital payments in the country, reinforced by a visit to Vietnam by Oliver Jenkyn, Visa’s group president.

The company will work with Vietnam Airlines to launch a unique co-branded product, enhance the airline’s digital capabilities, and improve the consumer experience, especially in transforming digital payments.

As part of its five-year digital transformation strategy through 2026, Vietnam Airlines aims to become the country’s first digital airline by 2025 and a digital transformation leader in ASEAN’s aviation industry, with a strong emphasis on digital technology, digital data, and digital culture.

“We eagerly anticipate collaborating with Visa to guarantee a convenient and secure digital payment experience for all our passengers,” said Nguyen Sy Thanh, director of Lotusmiles, Vietnam Airlines.

Visa and Vietnam Airlines have pledged to work together on various ventures, such as facilitating digital acceptance capabilities and utilizing Visa Consulting Analytics. This collaboration aims to establish distinct customer segments and analyze customer spending patterns.

The collaboration comes at a time when local pasengers are re-discovering travel post pandemic. According to the 2022 Visa Consumer Payment Attitudes Study, over half of Vietnamese consumers have taken a trip since 2021, with Japan, Australia and South Korea among preferred overseas destinations.

Notably, 48% of Vietnamese respondents expect overseas travel to go fully cashless moving forward, highlighting a desire to pay for travel through digital methods.

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